Lavender

Lavender is a real-time AI email coach that scores sales emails out of 100 inside Gmail and Outlook and rewrites them to improve reply rates.

Lavender operates as an intelligence layer embedded directly inside Gmail and Outlook rather than as a standalone outreach sender, analyzing sales emails in real time before they are sent and assigning a score from 0 to 100 based on factors that correlate with higher reply rates. It highlights problematic elements such as overly complex sentences, spam trigger words, and mobile-unfriendly formatting and offers instant AI rewrites to address each issue. Lavender is used by SDR teams and sales organizations to improve email quality at scale across large sales forces. A permanently free basic plan is available and Pro plans cost around 27 dollars per month.