OwlyWriter AI (Hootsuite)
OwlyWriter AI is Hootsuite built-in content generator that creates platform-specific social captions from URLs, ideas, and trending topics.
About OwlyWriter AI (Hootsuite)
OwlyWriter AI is Hootsuite built-in content generator that creates platform-specific social captions from URLs, ideas, and trending topics.
OwlyWriter AI is the native generative content tool inside the Hootsuite social media management platform, providing AI content generation without requiring an additional subscription for teams already paying for Hootsuite. It converts a single webpage URL into platform-optimized captions tailored for the formal tone of LinkedIn, the casual register of Instagram, and the brevity required for X. OwlyWriter also generates holiday-specific and trending content ideas on demand to keep social calendars consistently filled. There is no free plan for Hootsuite and Professional plans start at around 99 dollars per month.
Core Capabilities
Social media content generation
Creates engaging social posts using AI assistance.
Content scheduling tools
Schedules posts across multiple social platforms.
Social performance analytics
Tracks engagement and reach metrics for posts.
Content repurposing tools
Converts existing content into new social formats.
Brand voice customization
Aligns posts with brand tone and messaging.
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Tool Intelligence
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Pricing
PaidNo free plan (30-day trial exists; Professional ~$99/mo)
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